A career built on strategy, growth, and brand leadership.
RESUME
MY EXPERTISE
My expertise is grounded in a strong academic foundation and hands-on professional experience in brand and marketing strategy. I hold a formal education in marketing and business, complemented by advanced certifications in brand strategy, digital marketing, and consumer insights. This combination has equipped me with a deep understanding of market analysis, brand positioning, and go-to-market planning, along with the ability to apply strategic frameworks to real-world business challenges.
Professionally, I have built my career through progressively responsible roles in marketing and brand management, collaborating with cross-functional teams and external partners to deliver cohesive brand initiatives. My experience managing campaigns, supporting product launches, and analyzing performance metrics has strengthened my ability to connect strategic vision with execution, ensuring brand decisions are informed by both data and industry best practices.
PROFESSIONAL
EXPERIENCE
2022 - now
Brand Manager - Company A
- Led brand strategy resulting in measurable growth.
- Collaborated cross-functionally on major launches.
- Managed end-to-end brand initiatives from concept through launch.
2020 - 2022
Brand Manager - Company B
- Strengthened brand equity through cohesive storytelling and design.
- Analyzed market trends and consumer insights to inform positioning.
- Led go-to-market planning for new products and campaigns.
2017 - 2020
Associate Brand Manager - Company C
- Partnered with creative, marketing, and product teams to ensure brand consistency.
- Oversaw brand messaging across digital, print, and experiential channels.
2015 - 2017
Marketing Associate - Company D
- Supported leadership with data-driven brand recommendations.
- Measured campaign performance and optimized based on key metrics.
EDUCATION &
CERTIFICATES
2021
Executive Program in Digital Marketing & Analytics
Northwestern University, Kellogg School of Management
2018
Certificate in Brand Strategy & Consumer Insights
General Assembly
2013 - 2016
Bachelor of Business Administration (BBA), Marketing
University of California, Los Angeles
