VÉRAUX Color Cosmetics

VÉRAUX Color Cosmetics was conceived as a response to the growing demand for makeup that feels both expressive and effortless. The project focused on defining a brand identity that empowers individuality without intimidation, positioning VÉRAUX between high-fashion artistry and accessible daily beauty.

The initial launch lineup centered on complexion, lips, and eyes, with a tightly curated shade range designed to be inclusive yet intentional. Product naming and messaging emphasized mood and emotion rather than trends, allowing consumers to connect with the brand on a personal level. Packaging balanced sculptural forms with soft-touch finishes, reinforcing a sense of modern luxury without excess.

From brand voice to product hierarchy and campaign storytelling, the project established a flexible system capable of evolving with seasonal collections while maintaining a strong, recognizable brand signature in a saturated makeup market.