LUMENSKIN Serum Collection

The LUMENSKIN Serum Collection was developed as Aurelia Labs’ hero product line, intended to establish immediate credibility in the competitive dermaceutical skincare space. The project involved defining a clear brand narrative centered on “visible results without complexity,” translating scientific formulations into accessible, emotionally resonant messaging.

Each serum was positioned around a single core benefit—Radiance, Repair, and Hydration—allowing for intuitive consumer navigation while maintaining a cohesive brand system. The visual and verbal identity emphasized clarity, precision, and restraint, using clean typography, neutral tones, and concise benefit-led language.

From product naming to packaging hierarchy and launch storytelling, the project aligned cross-functional teams around a unified brand vision, resulting in a scalable system that could easily extend into future product categories while reinforcing Aurelia Labs’ authority in results-driven skincare.