VALENROSE Vineyard

VALENROSE Vineyard was developed as a boutique wine estate with a focus on authenticity, provenance, and restrained luxury. The project aimed to modernize traditional wine branding without losing the emotional resonance and credibility associated with heritage vineyards.

The brand narrative centered on land, seasonality, and craft, translating vineyard practices into accessible storytelling for both seasoned wine consumers and a new generation of drinkers. Label design and verbal identity emphasized subtlety and confidence, using refined typography, muted palettes, and minimal ornamentation to allow the wine itself to remain the hero.

From varietal hierarchy and naming conventions to tasting room messaging and launch communications, the project established a cohesive brand system capable of supporting future vintages, limited releases, and direct-to-consumer experiences while maintaining a consistent, elevated identity.